The Vet and the ’Net
By Jessica Tremayne
The days of using the Yellow Pages alone to promote a veterinary practice are long gone. Most veterinarians today have a hospital website and find the Internet to be an integral part of working in the industry.
The 2008 Digital Clinic Study, conducted by the global public relations firm Fleishman-Hillard Inc., reported the patterns of veterinary professionals’ Internet use and is the only survey of its magnitude to date. The study showed that veterinarians are recognizing how to make the Internet work for them—from enhancing research capabilities to making the daily practice more efficient. Read full story» |