Virbac, Greer Boost Dermatology Efforts With New Partnership
Posted: Wednesday, April 15, 2009, 4:29 p.m., EDT
Virbac Animal Health of Fort Worth, Texas, and Greer Laboratories of Lenoir, N.C., have formed a partnership aimed at providing more veterinarians with a comprehensive combination of dermatology products, services and educational support.
Virbac provides dermatology products to relieve the symptoms of allergic dermatitis, infectious dermatitis, keratoseborrheic disorders and otitis externa. Greer is a provider of immunotherapy testing and treatment to veterinary dermatologists and teaching universities.
“The joint effort is a great way to bring our different and complementary strengths together to make dermatology casework easier for veterinarians,” said Monique Schwartz, vice president of marketing at Virbac.
The primary objectives of the partnership are to provide more dermatology educational resources for general practice veterinarians, raise more awareness of appropriate diagnosing protocols, help general practitioners and pet owners manage allergies earlier and better and offer guidelines on when a referral may be the best option, the companies reported.
“The goal of this partnership is to help general practice veterinarians feel more prepared to educate pet owners and to manage allergy cases with more confidence,” said Curtis Andrews, executive vice president of commercial operations at Greer.