Edit Module

New Company Unveils Charitable Dog Food



Published:

For every bag of FreeHand brand dog food purchased, the company will donate a bag of food to a shelter or rescue group.

A new Los Angeles-based company called FreeHand launched a line of dog foods, and for each bag of food purchased the company will donate an equivalent amount of food to a rescue organization or shelter, FreeHand reported today.

The company’s line of foods are currently available in the Dallas-Fort Worth, Southern California and Indianapolis markets through independent retail stores, veterinarians and ancillary services such as dog groomers, daycare, sitters and walkers. The company’s products, Engage, Enrich, Empower and Energize dog foods, are produced by Texas Farm Products of Nacogdoches, Texas.

Similar to how Toms Shoes donates a pair of shoes to a needy child for each pair purchased at retail, FreeHand donates a pound of dog food to a local rescue group or shelter of the reseller’s choice for each pound of FreeHand dog food purchased at retail. FreeHand screens the rescue groups and shelters before approving them, and consumers purchasing the products online can select from a list of pre-approved rescue groups and shelters for their donations.

The company does not plan to spend excessively on traditional marketing, according to managing director Tom Bagamane, but instead is generating buzz through social media and a membership group called the FreeHand Corps, which receives rewards, such as bandanas, t-shirts and dog products, for spreading the word about the brand.

FreeHand was founded by a Santa Monica, Calif.-based private equity firm co-founded by Bagamane, founder of Integrated Pet Solutions and a former director with The Kong Co. FreeHand will have its products on display in September 2012 at SuperZoo (Booth 3627) in Las Vegas.

<HOME>

Edit Module
Edit ModuleShow Tags

Archive »Read More

Canine Degenerative Myelopathy Test Moves Toward Trial

Researchers from the University of Missouri are looking for dogs for the clinical trial.

Tufts Researchers Find First Genomic Biomarkers in Extracellular Vesicles

The research provides a greater understanding of myxomatous mitral valve disease and heart failure in dogs.

AVMA, NAVTA Partner to Strengthen Vital Veterinary Team Ties

The effort seeks to help foster greater communication between veterinarians and roughly 9,000 veterinary technicians.

Add your comment:
Edit Module
Edit Module
Edit ModuleEdit ModuleShow Tags Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Events


Show More...
Edit Module
Edit Module