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Bayer Plans Heartworm Marketing Campaign For April

Posted: March 29, 2012, 7:15 p.m. EST



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Bayer Healthcare LLC’s Animal Health Division is launching a consumer marketing campaign to encourage pet owners to visit their veterinarian next month as part of National Heartworm Awareness Month.

Bayer Animal Health will contact owners through a direct mail and email campaign in April that will reach nearly three million pet owners in the U.S., the Shawnee, Kan.-based company said.

Bayer is the manufacturer of the heartworm preventive Advantage Multi for Dogs (imidacloprid and moxidectin) Topical Solution.

“Veterinarians are a dog’s best friend when it comes to preventing heartworm and other pathogenic internal parasites, like hookworms and whipworms,” said Cristiano von Simson, DVM, M.B.A., director of veterinary technical services at Bayer Animal Health. “Veterinarians are experts on dog parasites, such as heartworm, and their ability to both prescribe and dispense preventives increases compliance. When pet owners leave their veterinarian’s office, it is essential that they leave with a medicine they need to protect their dogs from this serious disease.”

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