Bayer Plans Heartworm Marketing Campaign For April

Posted: March 29, 2012, 7:15 p.m. EST



Published:

Bayer Healthcare LLC’s Animal Health Division is launching a consumer marketing campaign to encourage pet owners to visit their veterinarian next month as part of National Heartworm Awareness Month.

Bayer Animal Health will contact owners through a direct mail and email campaign in April that will reach nearly three million pet owners in the U.S., the Shawnee, Kan.-based company said.

Bayer is the manufacturer of the heartworm preventive Advantage Multi for Dogs (imidacloprid and moxidectin) Topical Solution.

“Veterinarians are a dog’s best friend when it comes to preventing heartworm and other pathogenic internal parasites, like hookworms and whipworms,” said Cristiano von Simson, DVM, M.B.A., director of veterinary technical services at Bayer Animal Health. “Veterinarians are experts on dog parasites, such as heartworm, and their ability to both prescribe and dispense preventives increases compliance. When pet owners leave their veterinarian’s office, it is essential that they leave with a medicine they need to protect their dogs from this serious disease.”

<HOME>

Edit Module
Edit ModuleShow Tags

Archive »Read More

Found Animals Saving Pets Challenge Is Back To Reduce Shelter Euthanasia

Registration is now open to organizations that wish to participate in this year’s fundraising campaign to help reduce euthanasia in shelters.

UT Helps Get Steer Back on His Feet

Dudley lost a foot in a farm accident but gained an appendage courtesy of the University of Tennessee and others.

Reminder: Keep Chocolate Away From Dogs

More than half of U.K. veterinarians treated cases of chocolate poisoning last Easter.

Add your comment:
Edit Module
Edit ModuleEdit ModuleShow Tags Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Events


Show More...
Edit Module
Edit Module