Developing Your Clinic's Website
By Dennis Arp

When Rick Wall, DVM, graduated from veterinary school three decades ago, he had no idea that blogs and tweets would occupy his consciousness alongside spays and neuters.

Now that he’s six months into the redevelopment of his four practices’ Web presence, the Woodlands, Texas, practitioner says, “I’m fascinated by this whole process. When I first started, we didn’t even have computers. Now we’re talking about a blog on our site, posting things regularly, linking to Facebook and YouTube.”

As a group, veterinarians have been slow to embrace the potential marketing benefits of a fully developed website, Internet consultants say. Read full story»