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Elanco Launches Flea Control Product Just for Cats

Posted: January 4, 2011, 4:10 p.m., EDT

Elanco Launches Flea Control Product Just for CatsElanco Companion Animal Health has launched Assurity, a topical flea treatment developed specifically for cats. Most other feline flea treatments share canine formulations, according to the Indianapolis-based company.

The active ingredient is spinetoram, registered by the U.S. Environmental Protection Agency in 2007 for use on a variety of fruits and tree nuts. In regards to agricultural use, spinetoram has a lower environmental impact than many current insecticides because both its use rate and toxicity to non-target species are low, according to Elanco.

Assurity is said to be the first flea control product using this active ingredient.

Elanco reported that Assurity kills 98 percent to 100 percent of fleas within 12 hours, killing fleas before they can lay eggs. It is 100 percent effective for a full month, according to the company.

The product, only available through licensed veterinarians, comes in a six-dose package and a single-dose package. One dose treats all sizes of cats and kittens, eight weeks of age and older, according to Elanco.

“To reinforce dispensing within the context of a valid veterinarian/client/patient relationship, all boxes and cartons of Assurity contain a unique product tracking code,” said Steve Connell, DVM, director of technical, academic and consumer services for Companion Animal Health at Elanco. “This code helps ensure product quality and integrity.”

Elanco encourages pet owners to always read, understand and follow label and use directions.

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Reader Comments
I tried Frontline Plus for cats and it never worked, even putting it on every 2 weeks we still had a massve flea infestation. A friend from another state recommended Assurity and it worked on the first dose. We have never had fleas since. I LOVE this product!!
Chandra, Uniontown, PA
Posted: 11/9/2012 7:31:42 PM
This is an incredible product! After struggling for 3 months using Frontline Plus with very poor results, my sister ,who lives in Indiana, gave me a dose of Assurity to try. I was amazed at this product's effectiveness! I'm going to tell my local Vet to investigate this product in hopes that it will be available locally.
Lee Ann Dobbs, Oak Ridge, TN
Posted: 11/8/2012 8:28:21 AM
Same problem as mentioned by others: hair loss where assurity was applied. This can't be good. Went back to advantage.
jack, Kerrville, TX
Posted: 7/12/2012 8:33:01 AM
I have same problem as the others who used Assurity on their cats.Hair falling out where I applied the medicine. The meds got rid of the fleas but now my cats have bald spots on the back of their heads. I love that the fleas are gone but not that my cats hair is falling out. I hope that the fur grows back and it doesnt give my cats trouble in the furture.
Sharon, Rogersville, AL
Posted: 7/11/2012 7:33:02 AM
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