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New Humane Organization Launches with ‘Give Local’ Campaign

Posted: Nov. 30, 2011, 5:05 p.m. EST

Shelter animal
A new nonprofit called the Humane Society for Shelter Pets ran a full-page ad in USA Today, Los Angeles Times and Chicago Tribune today urging readers to donate to local animal shelters instead of the Humane Society of the United States.

Along with its goal to encourage Americans to donate to local animal shelters, the HSSP also hosts a database of local shelters on its website and plans to create a network of veterinarians and sheltering professionals and provide them with tools to promote the HSSP’s “give local” message to their clients. The organization is funded by individuals, corporations and foundations that are supporters of the pet industry, according to HSSP co-director Jeff Douglas.

The advertisement taken out by the HSSP today includes a quote from Wayne Pacelle, president and CEO of the Humane Society of the United States, which says “We never said we funded animal shelters.” The advertisement also says, “Please help shelter pets by donating locally, not to HSUS.”

Pacelle wrote a blog post today on the HSUS website deriding the HSSP and claiming the organization is the brainchild of public relations executive Richard Berman.
Douglas said the organization hired Berman’s firm, D.C.-based Berman and Co., but denied that Berman is the “man behind the curtain,” as Pacelle said in his blog post. Douglas could not say who came up with the idea for the HSSP.


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New Humane Organization Launches with ‘Give Local’ Campaign

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These ads are, in fact, funded by the corporate con man, Richard Berman! They blast the HSUS and ASPCA, among others, and was sponsored not by the phony “Humane Society for Shelter Pets” but by the CCF (Center for Consumer Freedom), which in turn is funded by the fast food, puppy mills, animals-testing industries through their DC associations, all of whom want to stop the HSUS from hurting their profits, which they derive from abuse and exploitation of animals. What they are trying to do is split the animal welfare community into pieces and divert the HSUS’s time and funds away from the animals to this scurrilous ad and website. (If you need proof of this, go to the CCF website where they openly talk about their new phony effort and their funding by industry.) Read more as a suit is being filed with the FTC against them:
Lorry, Alden, NY
Posted: 12/6/2011 3:22:39 PM
Dannielle- If the documants you have on the Runion Trust are available, I'd sure like to see them. I'm not shocked, after all I've experienced in relation to the H$U$, that they took credit that wasn't theirs, and then took funds from their rightful use as well. Look at the Hurricane Katrina mess. And the only reason the truth about their diversion of funds was hushed is they built a new facility in LA. This year's copy of their IRS records reflect just that. And the Michael Vick case as well...they mooched for funds saying they were for Vick's surviving dogs, and they DID NOT EVEN HAVE THEM!! In fact, they recommended ALL the dogs, even the newborn puppies, be killed. H$U$ has lied to big-hearted, well-meaning animal lovers for decades. It's time the lies were exposed!
JenniferT, Fannettsburg, PA
Posted: 12/1/2011 1:20:52 PM
Bravo for the HSSP for actually DOING what the H$U$ has inferred they were doing for the last how many years!! I have been in sheltering and rescue for over 25 years, and when I was a naive beginner, I thought our shelter could ask the H$U$ for help when we were overwhelmed by a rash of sick and injured animals and couldn't save all of them due to lack of finances for vet care. That's when I learned that the organization I grew up giving part of my allowance to was a LIE. They only use 0.47% of your donations for actually helping animals. So if you give your $19 a month that their commercial SAYS, "Helps animals just like these" as the screen scrolls through cute little puppies and kittens, and shows starving dogs chained in muddy yards, out of your $228 a year, they spend $1.07 on actual animal care. H$U$ has been blatantly misleading the public for decades, and it's time someone put a STOP to it. Kudos HSSS!
JenniferT, Fannettsburg, PA
Posted: 12/1/2011 1:10:39 PM
I actually work at the HSUS, and just want to emphasize again, that yes, our role is indeed different from that of shelters, as demonstrated on our website. It's also why scammers like Rick Berman attack us.

As we've said before, it's important to support your local shelters and rescues. They do great work, and even if you can't give financially, you can support them with your time, and spreading the word!

You can also help us continue to make a difference for animals on a national scale, whether it be by taking action on an issue or donating. It is possible to help animals both locally and nationally, even if Berman doesn't do either.

As for Danielle's comment below, we do have a campaign to help animals in shelters. Together with Maddie's Fund and the Ad Council, we re-launched the Shelter Pet Project, whose entire focus is to raise awareness about pets in shelters, and promote adoption.

In addition to checking out the blog mentioned above ( LINK check out our Humane Society Veterinary Medical Association: LINK
Sarah, Gaithersburg, MD
Posted: 12/1/2011 11:02:24 AM
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