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Science Diet Gets Overhaul
Posted: Sept. 11, 2012, 7:45 p.m. EDT
Hill’s Pet Nutrition on Tuesday announced the reformulation of its Science Diet dry food for dogs and cats along with redesigned packaging.
The new canine recipes are scheduled to roll out in December, with the feline diets expected in late January or early February. Science Diet canned foods are not affected.
The reason for the reformulation, the company reported, was because “some consumers were making product choices based primarily on set criteria for ingredients rather than the overall promise of superior nutrition backed by clinical research.”
The new formulas fall into three categories identified by color: Life Style (silver), Life Stage (white) and Life Care (gold). Each will contain a protein such as chicken, fish meal or lamb meal as the first ingredient and will be free of chicken byproducts as well as artificial colors and flavors, the company reported.
Prices and bag sizes will remain the same as the current Science Diet selections, said Chris Rector, marketing director for Hill’s Pet Nutrition U.S. Small bags will feature a Velcro closure.
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