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Partners for Healthy Pets Surpasses 105 Members

Posted: Nov. 20, 2013, 12:10 p.m. EST

Partners for Healthy Pets, a coalition of animal health professionals, has crossed the 100-member threshold with the addition of the Rhode Island Veterinary Medical Association and other participants.

More than 105 veterinary groups, nonprofit foundations, colleges of veterinary medicine and companies are enrolled in a campaign designed to persuade pet owners to schedule annual checkups for their animals.

Besides the Rhode Island group, other new coalition members announced Monday include the Arkansas and West Virginia veterinary associations, the University of Missouri and Iowa State University.

 Cat Ad
A Partners for Healthy Pets advertising campaign promotes the importance of annual veterinary checkups. The tag reads "Special Care Instructions: Feed daily, yearly checkups, love forever.”

"To witness our organization grow from about 20 members in 2010, when the collaboration began, to more than 105 organizations and associations in just three years is both exciting and amazing,” said Ron DeHaven, DVM, chairman for Partners for Healthy Pets and CEO of the American Veterinary Medical Association. "It’s proof positive that our mission to communicate the value of preventive care, showing consumers it is just as important as food and love, is a vital message for the industry and the overall health of our nation’s pets.”

More than 3,500 veterinary practices registered through Partners for Healthy Pets are communicating to clients the importance of regular preventive care. Among practicing veterinarians engaged in the campaign and working as spokespeople are Karen Fling, DVM, of East Lake Veterinary Hospital in Dallas and Tracey Hlede, DVM, of Ridge Animal Clinic in Lansing, Ill.

"These spokespeople are not only well-credentialed veterinary professionals, they are busy women balancing successful careers, families and more who can relate to many pet owners we hope to reach,” Dr. DeHaven said. "We’re extremely optimistic that their passion for the importance of preventive pet health care will help us extend our already successful campaign and message to pet owners everywhere.”

Among the 100-plus members of Partners for Healthy Pets are groups such as the American Animal Hospital Association and the American Association of Feline Practitioners and companies such as Hill’s Pet Nutrition Inc. and Merck Animal Health.

The coalition, based in Schaumburg, Ill., offers campaign resources for veterinary practices on its website.

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