CVMA backs program to help re-engage clients

The program uses a specialized messaging system designed to get patients to re-book appointments

A program focusing on the importance of re-engaging inactive clients and bringing them back into the veterinary practice is being supported by the Canadian Veterinary Medical Association (CVMA).

Partners for Healthy Pets (PHP) and Veterinary Medical Association Executives’ (VMAE’s) Inactive Client Reminder Program works based on a patient’s visitation history and not a timetable for a specific service.

The program consists of three steps:

  1. Identify the inactive clients.
  2. E-mail those clients with PHP’s specialized messaging.
  3. Start booking appointments.

From 2015 to 2016, 1,612 practices enrolled in the program, which resulted in reactivating an average of 128 clients per practice (many of whom had been absent for two to three years).

Click here for PHP’s copy of the Inactive Client Reminder Program white paper, a webinar explaining results of the program, and e-mail templates.


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