April 17, 2009
Formed through a joint venture of Pets Best Insurance and Oncura Partners, the non-profit Pet Cancer Foundation maintains a Web site that provides pet owners with information about pet cancer treatment options and veterinarians with a link to a free initial oncology consultation with Oncura’s board-certified veterinary oncologists.
The initial consultation provides the referring veterinarian with an initial diagnosis and recommended treatment plan.
For Oncura, it provides an opportunity to introduce its services to general practitioners.
Pets Best, on the other hand, expects to benefit from goodwill generated by underwriting the site. It also expects that pet owners educated about treatment options for pet cancer may be more receptive to pet insurance.
The site launched in February.
Pet Cancer Foundation's Web site also links to the Morris Animal Foundation’s Web site. Morris Animal Foundation is running a separate Canine Cancer Campaign, in which it hopes to raise $30 million to fund research into the prevention and treatment of canine cancer.
To date, major pledges to the campaign have come from Pfizer Animal Health ($1.1 million), Pets Best ($1 million), the Golden Retriever Foundation ($500,000), and dog daycare and boarding franchise Camp Bow Wow (at least $100,000).
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