Through its pet tracker business, Whistle, and Banfield Pet Hospital, Mars Petcare is looking to discover insights to enable a new era of proactive, preventive care for pets. Using machine learning, rich data science, and deep veterinary expertise, the aim of the longitudinal study is to better understand when behavior may signal a change in a pet’s health and make it possible for pet owners to better partner with their veterinarian on treatment, according to a company statement. The study will continuously capture behavior data from hundreds of thousands of participating pets and correlate that information with repeat wellness visits.
Pet Insight Project is one of the largest tech-enabled studies of pet health, in which participating pet owners agreed to have their pets take part in this revolutionary study. One of the key focus areas relies on repeat wellness visits to Banfield hospitals, where veterinarians will update electronic health records with relevant health changes. These records will then be correlated with high-resolution data collected through Whistle Fit, a purpose-built wearable activity monitor. Data scientists and veterinary professionals will analyze these insights to map relevant patterns of pet behaviors and movement with illness, aid in more precise detection of ailments, and eventually, provide early warnings.
“We are undertaking this cutting-edge research to pursue a future in which pet health care is improved by data-driven insights that connect pet owners and veterinarians,” said Leonid Sudakov, president of Connected Solutions, the global ventures, genetics, data, and analytics division at Mars Petcare. “This collaborative approach is a great illustration of how we are leveraging our unique business scale, science and data capabilities to deliver on our purpose: A Better World for Pets.”
Pet Insight Project is now enrolling participants across the U.S. For more information about the study and to follow insights as they are announced, visit petinsightproject.com.