Nestle Purina Launches Weight-Loss Challenge

by Veterinary Practice News Editors | May 22, 2009 4:40 pm

Nestle Purina PetCare[1] of St. Louis, Mo., is sponsoring the 2009 OM Weight-Loss Challenge, a program designed to facilitate responsible, lasting weight loss in dogs and cats.

Before beginning the challenge, eligible pets will be given a health assessment by their veterinarian. Pets in the program may be placed on Purina Veterinary Diets OM Overweight Management Canine or Feline Formula, low-fat, low-calorie diets.

Veterinarians will provide owners with pet weight-loss tips. Some clinics may offer tools such as a feeding cup to accurately measure portion sizes.

Clients are encouraged to return to the clinic with their pets at 30-, 60- and 90-day intervals to measure their progress and assess their health.

Veterinary clinics can qualify to win prizes if pets lose at least 5 percent of their starting body weight from June 1 to Nov. 30. Three clinics drawn at random will win Best Buy gift cards.

Pet owners will receive a $10 rebate on a purchase of OM, or $12 on a purchase of OM and Lite Snackers.

“The Purina Veterinary Diets OM Weight-Loss Challenge offers veterinary clinics tools to establish protocols and programs that make it easy for them to partner with clients in pet weight management,” said Grace Long, DVM, director of veterinary technical marketing at Nestle Purina PetCare. “The challenge helps veterinarians and their staff members bring clients on board to help improve the health of their pets and helps clinics develop a successful, ongoing weight management program.”

Click here[2] for details, or contact a Nestle Purina representative.



  1. Nestle Purina PetCare:
  2. Click here:

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