October 14, 2009
Eagles Senior Vice President Pamela Browner-Crawley talks about the TAWK initiative.
The Philadelphia Eagles on Oct. 12 launched its Treating Animals With Kindness initiative, which aims to reduce animal abuse, promote responsible adoption, encourage spaying and neutering, and end dog fighting through public education and awareness.
The NFL team received lots of media attention since it signed quarterback Michael Vick in August. Vick was released from prison in May after being convicted on federal dog-fighting charges in 2007.
“I really just want to thank the groups that have worked with us to create this program,” Eagles President Joe Banner said at a news conference. Though they disagreed with Vick's signing, he said, they "reacted to it in a very constructive way and with us are committed to trying to use this to make a positive difference.”
As part of the initiative, the Eagles committed $500,000 to a grant program supporting animal welfare organizations.
Three programs were chosen to receive a matching grant of $50,000:
The Eagles also announced:
The Eagles also will develop and execute media strategies to promote TAWK and related causes. Promotional outlets including Eagles Television Network-produced shows such as "The Donovan McNabb Show," "The Andy Reid Show" and the "Eagles Kids Club Show."
In addition, the Eagles will support animal welfare organizations in their fundraising and awareness programs by committing team personnel and resources.
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