Study finds owners are humanizing their pets more and more

October 28, 2019

Thirty-four percent of owners say their pet influences where they live.

That’s one of the findings of a new study that shows pets are becoming a bigger part of the decision-making process among owners.

“This shift toward humanizing our pets will dramatically affect everything from product design and distribution to brand premiumization,” says Adrian Tennant, vice president of insights at Bigeye.

“In particular, strong generational preferences will drive placement in media-buying strategy. Smart brands will listen to the voices of their customers and adapt to these changes.”

The 2019 Pet Industry Study, which serves as a basis for marketing strategies for pet care companies, surveyed 784 pet owners aged 25 to 55 across the U.S. Other highlights include:

In addition, the study provides insight into:

 

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