Zoetis expands support for K-9 courage program

Zoetis will provide support for the American Humane’s Wags4Patriots and Emergency Veterinary Grants for Military Dogs programs

March 1, 2017

Zoetis has announced the expansion of its K-9 Courage Program to support two American Humane initiatives benefiting military dogs and service dogs that assist veterans:

The Zoetis K-9 Courage Program, which provides healthcare assistance to retired police and military dogs, launched in March 2015 in partnership with the Sage Foundation for Dogs Who Serve and the National Police Dog Foundation.

“We are thrilled to expand our K-9 Courage Program to include service dogs that have specialized training to provide critical assistance to veterans with post-traumatic stress,” said Steve Leder, senior vice president of companion animal and U.S. distribution at Zoetis. “Through this new partnership with American Humane and its Wags4Patriots program, Zoetis can help make an immediate difference in the lives of these veterans as they cope with this disorder and strive to heal. It allows us to raise awareness about the important roles these dogs play in human lives, and why it’s so critical to help ensure their good health.”

The K-9 Courage Program provides the owner of each dog with $300 annually on a debit card that can be applied toward any veterinary expense ranging from wellness visits[1] and vaccines to prescription medications and treats. After quickly reaching its inaugural year goal of supporting 500 dogs, the program has already expanded twice to help meet demand. With this new expansion in 2017 to help service dogs used in the Wags4Patriots program, the K-9 Courage Program will assist 650 retired military, police and PTS service dogs.

“American Humane is devoted to harnessing the healing powers of the human-animal bond to help veterans, and specially trained Post-Traumatic Stress service dogs can reduce stress and anxiety levels, mitigate depression, ease social reintegration, provide comfort, and restore confidence in affected veterans,” said Dr. Robin Ganzert, president and CEO of  American Humane. “However, there are obstacles standing in the way for veterans in need of service dogs, including the costs of caring for a service dog. We are grateful that Zoetis is helping support these worthy American military heroes — both canine and human.”

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In 2017, Zoetis will provide approximately $225,000 in financial support for the beneficiaries of its K-9 Courage Program, in addition to product donations.  To learn more about Wags4Patriots and the Emergency Veterinary Grants for Military Dogs programs from American Humane, please visit their website[2].

  1. wellness visits: http://www.veterinarypracticenews.com/Vet-Cover-Stories/Wellness-Plans-Allow-Clients-To-Budget-For-Pets-Preventive-Care/
  2. website: http://www.americanhumane.org/program/military/

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