Why branding in veterinary medicine matters more than ever

Is 2022 time for a brand-new you?

Photo: Dzmitry Dzemidovich/Bigstock
These days, everyone has a brand. It’s not just where you work, the practice you may or may never own, the school you attended, or the institution you’re most closely affiliated with. You have a brand. In fact, you are the brand.

While it may be troubling, even insulting, to be referred to in terms so crassly commercial, brands and branding are extremely useful tools to help guide your career, focus your efforts, achieve your goals, and–-most importantly, I’ll argue–enhance your enjoyment of veterinary medicine.

The practice-as-platform model of the past 

Long before the advent of social media, we veterinary professionals have always leveraged a platform to set ourselves apart from our...


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