Surviving a pandemic as a veterinary professional

Increasing your share of veterinary spending without sacrificing patient care or client trust

If you’re a veterinary professional and you feel like you’re being squeezed from every direction, welcome to my pandemic-warped world. It’s gotten so bad that sometimes I feel like a Cuban sandwich, all thin slices of ham, cheese, baby pork, and pickles smushed between two halves of buttered baguette, which is then compressed by an industrial press so powerful the edges of the bread burn and the cheese sizzles while the bread soaks up the excess.

Further indulge my Miami metaphor by envisioning our suppliers as the bottom half and elite specialty providers as toppers. We, the tender baby pig (arguably the least equipped to tolerate the pressures), are becoming but a smear of protein. To be sure, it’s delicious in the end. Nevertheless, i...


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