Surviving a pandemic as a veterinary professional

Increasing your share of veterinary spending without sacrificing patient care or client trust

If you’re a veterinary professional and you feel like you’re being squeezed from every direction, welcome to my pandemic-warped world. It’s gotten so bad that sometimes I feel like a Cuban sandwich, all thin slices of ham, cheese, baby pork, and pickles smushed between two halves of buttered baguette, which is then compressed by an industrial press so powerful the edges of the bread burn and the cheese sizzles while the bread soaks up the excess.

Further indulge my Miami metaphor by envisioning our suppliers as the bottom half and elite specialty providers as toppers. We, the tender baby pig (arguably the least equipped to tolerate the pressures), are becoming but a smear of protein. To be sure, it’s delicious in the end. Nevertheless, i...


VPNPlus

You’ve landed on a members-only feature.

If you are already a member, please log in below.

Join VPN Plus+ today to get access to this feature and more like:

  • Members-only content:
    •   In-depth case studies
    •   New protocols
    •   Detailed practice management strategies
    •   More from some of your favorite columnists like Patty Khuly and Brennen McKenzie
    •   Exclusive webinars, roundtables and videos
  • And additional benefits including:
    •   VIP discounts to VetMedTeam online education and VetCE events
    •   An annual ‘Vet Box’ full of curated products just for you!