September used to mean back to school. There are many different pet-related days to promote to get your patients back to the clinic! Fun-filled in-clinic and social media options include a day each for birds, iguanas, rabbits, and a whole month for service dogs. It also has a day, week, and month dedicated to suicide prevention; a key issue that continues to plague the veterinary industry, in particular. This calendar—and templates—can help with your marketing efforts, freeing your team up for what they do best.