A new study from the Human Animal Bond Research Institute (HABRI) and Chewy Health reveals the impact of technological innovations on strengthening the human-animal bond and how veterinary professionals can utilize tech tools to better serve modern pet owners. Based on a nationally representative survey of more than 2,000 U.S. dog and cat owners, the Pet Health Challenges Study found that the human-animal bond is at its strongest level ever recorded, influencing how owners seek care and adopt pet technologies. Despite this, 74 percent of respondents identified at least one major challenge in pet care. The seven core challenge areas reported are: Emotional Toll of Leaving Pets Alone, Vet/Health Care, Quality of Life, Pet Behavior, Pet-Inclusive Housing, Affording Care & Services, and Traveling with Pets. “This research opens up a host of opportunities for veterinary teams to connect more deeply with pet owners,” says Mita Malhotra, President of Chewy Health. “At Chewy Health, we’re committed to giving veterinary professionals the tools they need to deliver more tech-forward, personalized care.” The study revealed that satisfaction with veterinary care rises significantly when practices use multiple communication modes—such as texting, apps, and telehealth—alongside in-person visits and phone calls. Younger pet owners, especially Gen Z, reported higher stress but were also most likely to use digital pet health tools. Key findings include: 97 percent of pet owners view their pets as family members, and 77 percent say their pet is their best friend. 82 percent experience challenges understanding their pet’s health, underscoring the need for better communication tools. The top challenges are the emotional toll of leaving pets alone and affording veterinary care. Pet owners with the strongest bonds are twice as likely to adopt tech solutions like telehealth, wearables, and apps. Gen Z and multi-pet households report the highest care-related stress but also the greatest willingness to try new technology. “Supporting strong human-animal bonds requires a holistic approach to pet care across society,” says HABRI president Steven Feldman. “When the veterinary-client relationship is strong, and enhanced by technology, it serves as the foundation for successful pet care.” HABRI and Chewy Health have also launched The Bond Factor, a guide to help veterinary professionals apply these insights to strengthen client relationships and improve the human-animal bond. For more information on the survey, visit the HABRI website.
