The real cost of equipment acquisitionsNovember 24, 2025A more well-rounded approach can help clinics better understand the true value of a potential purchase while preventing sticker shock from getting in the way of financial decisions that can elevate a practice.
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VPN Plus+ ExclusiveTech Talk: The healing power of hobbiesNovember 20, 2025By Beckie Mossor, RVTThe industry discusses “work-life balance,” but maybe that is not the right metaphor. Balance implies equal weight, a delicate scale constantly tipping. What if instead the goal was integration, bringing one’s whole self to work and life outside of it?
9 ways to create moments of caringNovember 18, 2025In this month's column, Wendy Myers shares practical tips you can implement in your clinic to create moments of caring that impact patient care and client loyalty.
VPN Plus+ Exclusive'How' (not 'will') AI replaces veterinariansNovember 12, 2025By Patty Khuly, VMD, MBAMuch virtual ink has been spilled on the subject of AI’s threat to our professions. Whether we’re discussing computer engineering, accounting, or the allied medical professions, the promise of change is upon us. Artificial intelligence has substantially changed us already. The question is: Will it merely alter our job descriptions…or pull the rug out from under us altogether?
To fix pain, don't forget the fasciaNovember 11, 2025"Fascia is not just a biologic plastic wrap that keeps our muscles and viscera in their places, nor is it tantamount to inert packing material. Instead, it offers clinically meaningful means of protection from impacts and overuse, distributing mechanical forces to reduce harm when moving and falling."
VPN Plus+ ExclusiveDecember pet- and vet-related calendarNovember 10, 2025December is packed with celebrations big and small, serious and silly. Christmas, Hanukkah and Kwanzaa will take center stage for many, but don’t overlook the delightfully unexpected holidays sprinkled throughout the month. Festivus and Winter Solstice have you covered. And because National Ugly Sweater Day conveniently lands on a Friday, you can host a client-and-pet contest both in clinic and on socials!
VPN Plus+ ExclusivePhotography tips to get those picture perfect pets!November 1, 2023Pets are family, and that often means including them on holiday cards. With so many sites allowing you to customize your cards, that part is easy -- what's often tricky is mastering some "shutterpug" skills with pets. That's where this infographic comes in -- photography tips to help clients get the right shot; even before they pick up their cameras/phones.
