VPN Plus+ ExclusiveThe trouble with veterinary practice pricesApril 1, 2026By Patty Khuly, VMD, MBAWhat I’m now starting to understand is our clients are almost always keen enough to know individual veterinarians are seldom at fault, personally, for the economics in play. Nevertheless, our everyday critics (our clients, that is) are evaluating our professional behavior and expecting better from people who purport to care about animals.
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Raise value when you raise feesMarch 19, 2026Value perception influences buying decisions, client satisfaction, and loyalty. Learn about opportunities to communicate value.
Why we're increasingly referring to specialists—even when our clients can't afford to payMarch 10, 2026Despite the prevalence of production-based compensation and bonus pay structures designed to pay veterinarians more for better workups and bigger bills, they are finding it preferable to ship than to keep. Dr. Patty Khuly shares her thoughts on why this may be the case.
VPN Plus+ ExclusiveWhy relief work is the vet equivalent of a rideshare driverFebruary 18, 2026By Patty Khuly, VMD, MBASince the pandemic, in fact, some of us have seen more relief workers come and go than in the entirety of our pre-pandemic careers. Perhaps you’ve been relief-curious, wondering why taking on temporary work assignments seems so attractive. Maybe you’re even considering becoming a lone wolf yourself.
9 insider tips to drive dental product salesFebruary 6, 2026Here’s how to introduce dental products to improve patients’ health and your retail revenue.
VPN Plus+ ExclusiveTech Talk: A case against Arizona's 'hours vs education' billFebruary 5, 2026By Jennifer Serling, MVEd, BVSc, AAS, CVT, RVT, VTESCritics of SB 1144 emphasize workforce shortages are real but argue they should be addressed through solutions that strengthen, rather than weaken, professional standards. Proposed alternatives include increasing wages and benefits, expanding access to accredited programs, offering tuition assistance, improving workplace conditions, and developing structured apprenticeship models that complement formal education.
Hell hath no fury like a vet with 'senioritis'February 5, 2026"To some extent, this version of volunteerism, what I’m alternatively calling “veterinary senioritis,” is possibly why so many veterinarians have turned to relief medicine. The power to say “no” is a tremendous antidote to what ails many in our profession."
Leading in your day and careerJanuary 27, 2026The way you support and encourage in the morning may not be the same as how you inspire in the afternoon. Let's explore the daily habits and long-term practices that ignite each day and fuel growth in your veterinary career.
Are you speaking your client's language?January 8, 2026Collaborative care means thinking like a partner, not a lecturer. It means meeting clients on equal grounds to achieve the maximum amount of participation on both sides. All of which means our patients receive the best possible care tailored to their unique situation.
VPN Plus+ ExclusiveEight annoying new client questions and demandsJanuary 7, 2026By Patty Khuly, VMD, MBAHonestly, there’s not much more we can do except behave empathetically, even when we want to throw our stethoscope across the room and storm out. Indeed, after my third ivermectin conversation last week I nearly lost it. The pause was long and uncomfortable but I recovered and explained the research. I even invited them to hit up Chat GPT for advice on the subject.
