VPN Plus+ ExclusiveTotally tubular feeding tipsJanuary 12, 2023Early enteral feeding is supported by preserving gastrointestinal integrity, reducing bacterial translocation, and improving immune function.3 Successful support and management through assisted feeding methods involves identifying those most likely to benefit from nutritional support, making an appropriate nutrition assessment, early intervention, proper tube selection for length of time nutrition support is needed, implementing an effective nutrition plan, and follow-up.
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VPN Plus+ ExclusiveMastering the Money Conversation and Move Your Clients to YesJanuary 11, 2023In this session: Sarah Wooten, DVM, CVJ, discusses the difficulties surrounding money conversations with clients. She addresses what is really going on (hint: it’s complicated) and, more importantly, how to work with client resistance and speak with an elevated level of awareness and confidence so you get more compliance, adherence, and most importantly, have fun while doing it.
VPN Plus+ ExclusiveJanuary pet- and vet-related calendarJanuary 4, 2023Welcome to 2023, the Year of the Rabbit! January highlights dressing pets up and traveling with pets. VPN Plus+ created this marketing piece for you to use freely in your clinics to provide your staff with fun ideas for in-clinic mixers, photo contests, or social medial posts.
VPN Plus+ ExclusiveSelling to Corporate: But First Learn the LingoJanuary 3, 2023This session: Mary Mongioi, Esq, discusses the different options you have if you are thinking of selling your practice. She also covers the role of veterinary consolidators, how to calculate purchase price, and more.
VPN Plus+ ExclusiveOur tacit pact with the purebred pet industryDecember 28, 2022By Patty Khuly, VMD, MBAAs one of our path professors used to say, “If you want to start a successful practice, try befriending some boxer and Shar-pei breeders.” Although I date myself with this reference to currently less fashionable breeds (today we might rely more on our über allergy-prone doodles and everything-prone Frenchies), the core truth remains: We rely on our purebreds for profitability.
VPN Plus+ ExclusiveHow to Keep Your Lifestyle After Your Practice's SaleDecember 22, 2022has worked within the veterinary community since 2014. He and his team at Florida Veterinary Advisors help associates, practice owners, and their teams find the next In this session: Thomas Seeko, CExP, FINRA Series 7 and 66, addresses the impacts of just trying to live only on the practice sale proceeds, and the interest-only retirement plan. He will also cover how your income relies on the market, as well as a strategy to find a better balance in how you will save now and spend money in retirement.
VPN Plus+ ExclusiveMemorializing a Pet InfographicDecember 19, 2022As veterinary professionals and pet owners, we are all too familiar with the void left behind when a beloved pet passes away. This infographic gives pet parents some ideas of different ways to memorialize a pet that has crossed over the Rainbow Bridge. Some of these could also be used as ideas for your practice to gift to long-term clients you have a special bond with
VPN Plus+ ExclusiveUnions in Veterinary MedicineDecember 15, 2022This session: Unions are much in the news these days with high-profile campaigns at Amazon and Starbucks. Support for organizing and unions is at an all-time high. In this presentation, Liz Hughston, RVT, CVT, LVT, LVMT, VTS (SAIM)(ECC), president of the National Veterinary Professionals Union – a labor union dedicated to organizing in the veterinary profession – talks about the factors that lead many veterinary workers to want to organize, and the process of unionizing. She also discusses the rise of corporations in veterinary medicine and how that has contributed to workers’ need for unions.
VPN Plus+ ExclusivePreparing to launch your brand onlineDecember 8, 2022Whether you have been in business for years or are planning on debuting your new brand in 2023, there are steps you can take to prepare your brand for its online launch. Each brand is unique. Increasing awareness, reaching existing or new clients, and aligning with your business’s key performance indicators (KPIs) are all incentives for launching or relaunching your brand’s online presence.
VPN Plus+ ExclusiveQuestions about anti-nerve growth factor drugsDecember 1, 2022When the guidelines first showed up, most veterinarians couldn’t even access antiNGF mAB drugs. The feline version, frunevetmab, received Food and Drug Administration (FDA) approval on January 13, 2022, but it remained unavailable to most veterinarians well into the summer. We still do not know when, or if, the canine version will receive a green light from the FDA.
