Make Facebook social media work for your veterinary clinicMarch 15, 2018Social media is an important tool for any business today, including veterinary medicine. According to Statista, more than 81 percent of the U.S. population has at least one social media account. Importantly, 68 percent of U.S. adults use Facebook, and of that group, 74 percent of them access Facebook daily. When Americans access their Facebook accounts, they spend nearly 20 minutes per session on the platform. Facebook continues to dominate the social media space. Here are the numbers of users on popular social media platform as reported by Statista: Facebook: 2.1 billion YouTube: 1.5 billion Instagram: 800 million Twitter: 330 million LinkedIn: 260 million SnapChat: 255 million Pinterest: 200 million Approximately 90 percent of the people who use many of these other social media platforms also use Facebook. As most veterinary practices have limited time and resources to devote to their communications and marketing efforts, Facebook should be their social media platform of choice. Communications/marketing plans To be most effective, Facebook and other social media activities should be just one part of a comprehensive communications and marketing plan. Other tools should include electronic newsletters, brochures, community activities, an engaging website, and more. All of these …
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