Figo survey shows pet owner trends across generationsFebruary 21, 2025A recent survey by Figo Pet Insurance looked closely at how pet ownership is evolving through the generations. The survey, with research conducted by Morning Consult, reached more than 2,000 pet parents through online interviews. Results included different ways owners handle food for their pets, and what happens when it eats something it shouldn’t.
SPONSORED CONTENTAre Your Patients Fully Protected?Fleas, ticks, heartworms, and intestinal parasites—dogs face multiple threats. See how a multi-parasite approach can offer your patients a broad range of protection. + Learn More
The key to winning over Gen Z pet owners? No-code paymentsJanuary 4, 2025Understanding the spending habits and payment preferences of Gen Z is becoming increasingly important for veterinary practices as members of this generation begin managing their own pet care expenses.
VPN Plus+ ExclusiveBoomers, gen-xers, millennials, oh my!February 1, 2023When discussing management methods and styles, generational differences are often overlooked, but can be a huge asset to encouraging teamwork. Indeed, the backbone of the veterinary field is teamwork, so becoming knowledgeable about how individual teammates think and interact will be a benefit to management.
VPN Plus+ ExclusiveThe clash of commerce and cultureNovember 10, 2022By Patty Khuly, VMD, MBAThe culture of veterinary medicine has changed dramatically over the past 20 years. While the dedication displayed by veterinary school applicants seeking entry to programs seems not to have diminished, the emerging work ethos is arguably less enthusiastic than it once was. This shift in mentality, should you subscribe to this assessment, is often explained in terms of the dueling axioms describing our younger workforce’s approach to work-life balance: “working to live” rather than “living to work.”
4 things veterinarians, pet marketers must know about Gen Z, millennialsMarch 13, 2018Pet ownership in the U.S. is trending younger and younger. The 57 million pet owners under age 40 account for 41 percent of all pet owning adults in the United States. Over the past decade Gen Z (18- to 24-year-olds) and millennials (25- to 39-year-olds) accounted for more than half of the growth in the pet owner population, according to Rockville, Md.-based market research firm Packaged Facts in the company's new report Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets. "Adult pet owners under age 40 are as much the present as they are the future of the industry," said David Sprinkle, research director for Packaged Facts. "These younger generations of pet market consumers are critical to the bottom line of pet product and service marketers because the vanguard of the baby boomer generation is reaching the age when pet ownership declines sharply. Moreover, boomers will be succeeded by members of Gen X, who spend heavily on pet products and services but are a relatively small population cohort." As to be expected, Gen Z and millennial pet owners are influencing the pet industry in unique ways that are quite different when compared to the …
