Can The Pet Effect play a role in practice success?March 22, 2018Zoetis has released two new videos as part of The Pet Effect, an educational campaign to raise awareness of pets' positive health benefits for humans, and how, by extension, veterinary professionals are key contributors to public health. To help publicize The Pet Effect, Zoetis has partnered with the Human Animal Bond Research Institute (HABRI). "The Pet Effect aims to put veterinarians at the center of the conversation with pet owners and potential pet owners about how human and pet health are connected," said J. Michael McFarland, DVM, DABVP, executive director, Zoetis Petcare Marketing. "As a HABRI co-founder, Zoetis firmly supports human-animal bond research, and we hope these videos and new research results will help spread the word of the physical and emotional benefits of pet ownership." Who saved who? The Pet Effect campaign has assembled scientific evidence that demonstrates how pets improve heart health, alleviate depression, increase well-being, support child health and development, and contribute to healthy aging, as well as assist in treating a range of conditions from autism spectrum disorder to Alzheimer's disease to post-traumatic stress disorder (PTSD). The campaign videos, Comrade and Adopt a Human, portray two situations in which pets can positively affect …
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Human Animal Bond Certified now offered to veterinary professionalsFebruary 12, 2018 The Human Animal Bond Research Institute (HABRI) and the North American Veterinary Community (NAVC) have unveiled Human Animal Bond Certified—a new certification course for practicing veterinarians, veterinary nurses, and veterinary practice managers. Through a series of online modules assembled by experts in the field of human-animal interaction science, veterinarians, veterinary nurses and veterinary practice managers can now develop a formal understanding of the research demonstrating the health benefits of pet ownership and human-animal interaction, and learn how best to use that knowledge in the practice of veterinary medicine. "Human Animal Bond Certified will become the new gold standard for veterinarians looking to engage their clients in a meaningful and effective way," said Tom Bohn, NAVC CEO. "Through an easy online interface that can be completed at an individualized pace, the Certification will support every aspect of a veterinary practice, from better client dialogue and compliance to improved financial performance." According to a recent HABRI pet owner survey, veterinarians are a trusted resource for scientific information on the human health benefits of pets, and vets have an opportunity to further strengthen their relationships with pet owners. When 2,000 pet owners were educated about the human health …
Zoetis, HABRI to promote human-animal bond research in new campaignMarch 10, 2017Having pets has been shown to improve human health. Which means veterinarians, in their roles as pet doctors, help improve human and public health too. That’s according to Zoetis, who, along with the Human Animal Bond Research Institute (HABRI) it is introducing a new campaign to promote a growing body of research that shows how important that bond is to human health, and how veterinary professionals are key contributors to human and health.
