Local SEO tips veterinarians need to knowFebruary 22, 2018Think about your behavior as a customer or patient. If you are looking for, say, a new restaurant or dentist, you'll probably do two things—look at their websites and look at online customer reviews. How much new business do you think restaurants or dentists would acquire if you couldn't use Google to find their websites? The same behavior applies to veterinary practices. For veterinarians, the numbers below further highlight the importance of local SEO—the techniques used to make a website appear prominently in Google's organic search results in a given geography. Consider these points: One-third of all mobile searches are local based, and the percentages are climbing. Google processes about nine billion local searches per month. A Pew study from 2013 revealed that about 93 million Americans have searched for healthcare topics online—and this was before mobile search became a factor. According to Moz Keyword Explorer, people search for "veterinarian near me" between 118,000-300,000 times per month in the U.S. The bottom line is this: If your website is optimized for local search, you can connect with more people who are in need of veterinary services. Here …
Education Center - SponsoredWhere next for point-of-care diagnostics?by • Zoetis Diagnostics USPoint-of-care diagnostics are rapidly evolving. Complete blood counts and cytology evaluations are no longer confined to reference laboratories – veterinarians can now run these tests in clinic, with artificial intelligence-powered tools. This shift is bringing expert-level care to general practice, streamlining workflows and driving better patient care. Hear from Zoetis leaders on how point-of-care diagnostic technologies are transforming veterinary practice, helping to empower teams, broaden access to care, and improving patient outcomes.
