Mars Petcare launches tech-enabled pet health studyApril 5, 2018Mars Petcare has announced the launch of Pet Insight Project, a three-year study of more than 200,000 dogs across the U.S. to uncover important links between pet activity, behavior, and health. Through its pet tracker business, Whistle, and Banfield Pet Hospital, Mars Petcare is looking to discover insights to enable a new era of proactive, preventive care for pets. Using machine learning, rich data science, and deep veterinary expertise, the aim of the longitudinal study is to better understand when behavior may signal a change in a pet's health and make it possible for pet owners to better partner with their veterinarian on treatment, according to a company statement. The study will continuously capture behavior data from hundreds of thousands of participating pets and correlate that information with repeat wellness visits. Pet Insight Project is one of the largest tech-enabled studies of pet health, in which participating pet owners agreed to have their pets take part in this revolutionary study. One of the key focus areas relies on repeat wellness visits to Banfield hospitals, where veterinarians will update electronic health records with relevant health changes. These records will then …
Education Center - SponsoredBringing specialist level interpretation in-clinicby • Zoetis DiagnosticsImagine a busy weekday morning in a typical small animal clinic. The appointments are fully booked, the phones are ringing, and in comes Yogi, a five year old terrier mix whose owners are clearly worried.
