Four tips for keeping pets safe during ThanksgivingNovember 7, 2018Veterinarians should remind pet owners to keep their pets away from toxic foods and provide them with a safe space when planning Thanksgiving activities, advises Pet Sitters International (PSI).
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AVMA shares safety tips for pets on HalloweenOctober 19, 2018In preparation for Halloween, the American Veterinary Medical Association (AVMA) has put together seven tips for veterinarians to share with pet owners to ensure animals stay safe during upcoming festivities.
What the future may hold for televeterinary practiceOctober 4, 2018As a veterinary futurist, it seems to me the rate of change in our profession is increasing, which could lead to an economic boon for practically every segment of the veterinary profession. I believe the greatest opportunity for the profession in the coming decades is providing veterinary education, experience, and expertise remotely to pet owners in the emerging middle class in developing countries. Remote teleconsulting regarding food and nondomestic animals will likely increase, but in light of the human-animal bond, I believe the explosive growth will be in helping inexperienced pet owners access companion animal health care.
New-mover marketing makes a lasting bottom-line impactAugust 6, 2018Pursuing the entrepreneurial dream of small business ownership is a challenging but rewarding endeavor, particularly in the veterinary industry. Inevitably, there will be speed bumps along the path to success, not the least of which is attracting new clients. One of the best ways to gain the attention of potential customers is to capitalize on new movers. Successfully implementing new-mover marketing campaigns can make a notable difference in a veterinary clinic's long-term success. New-mover marketing professionals partner with local businesses to create an enticing welcome package for new movers. As a family settles into a new home, they will find a convenient collection of special offers delivered right to their door that encourage the family to patronize local businesses. Even in today's increasingly technological world, marketing offers for new movers that are delivered directly to mailboxes consistently outperform email and mobile offers. Market trends indicate Americans are on the move More than 40 million Americans will move this year alone, and one in three renters move at least once each year. Today's economy is quite robust—meaning companies are hiring and people are frequently moving to pursue new job opportunities. Boomerang buyers also are coming out in full force. Those …
Veterinarians need to change with today's pet ownersApril 20, 2018I was at dinner recently with a couple of dear friends who among us combined have 140 years of experience as practicing veterinarians. We reminisced how what once entered the front doors of our veterinary hospitals has changed from the late 1970s and 80s when we first started practicing.
Why practicing best medicine helps pets and vetsFebruary 28, 2017The concerned pet owner—let’s call her Reagan—had a 15-pound, 6-year-old female poodle named Sassy. I almost always ask the genesis of a pet’s name, and Sassy was short for Sassafras, which happened to be this gourmet cook’s favorite spice.
