What to do with a bad online reviewJanuary 3, 2020Social media is both a blessing and a curse. Promoting your practice this way can be fast, fun, and inexpensive. But social media also provides disgruntled clients with a platform to complain publicly about you, even when the merits of their complaints are specious or entirely wanting. Negative reviews can damage your reputation, your practice's good name, and the bottom line. They also can be extremely stressful. This is especially so when the review botches your medical analysis, questions your compassion, or is otherwise just plain ugly. Here are some suggestions for handling bad reviews and for trying to prevent them altogether. 1) Provide a measured response One way to vindicate yourself and your practice is to provide a measured response to each negative review. The response might be along these lines: "We are sorry to hear you were not completely satisfied with your recent visit to our practice. We strive to provide top-notch service and the best possible care for your pet. We apologize sincerelyfor any misunderstanding and invite you to contact our practice manager so we may address your concerns." The idea is to show you are the voice of reason, the adult in the room. Keep …
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10 pitfalls of an incomplete handbookJuly 4, 2018The employee handbook is an important tool for veterinary employers, yet many veterinary employers still do not have one, and those that do often have one that is outdated or inadequate.
