Radiography Manufacturer Cuattro Veterinary Sells Majority Interest To Heska
Cuattro Vet, a division of Pekin, Ill.-based Cuattro LLC, launched UNO (equine) and CloudDR (small animal) flat-panel digital radiography products and services for the U.S. veterinary market in May 2011. The company also offers ultrasound equipment and cloud-based PACS.
“Cuattro Vet products are a new platform and market for Heska, yet the professional sales, marketing and service organizations of both Cuattro Vet and Heska serve the same high-quality veterinary practices throughout the United States,” Heska stated. “The company anticipates...increased market presence, bundling programs, cross-promotion and the ability to provide more value propositions to each customer contact.”
Cuattro Vet founder Kevin Wilson joined Heska as president and chief operating officer. Cuattro Vet's sales and marketing team will continue to be led by executive vice presidents Rod Lippincott and Steve Asakowicz, Heska reported.
Heska paid $7.65 million in cash and stock for its interest in Cuattro Vet.
“We consider the products offered by Cuattro Vet to be best in class, and we have been seeking truly differentiated products in these areas for some time,” said Robert Grieve, Heska’s chairman and CEO. “Digital imaging and the long-term archival of imaging studies in cloud-based data centers is one of the fastest-growing segments in veterinary medicine.”
The acquisition gives Cuattro more access to the veterinary market, Wilson said.
“By adding our team and products to Heska’s...nationwide network of inside sales, outside sales and product support specialists, our ability to place Cuattro imaging systems with veterinary customers is greatly enhanced,” Wilson said.