Abbott, Merck, Purina Team Up on Diabetes Campaign

Pets newly diagnosed with diabetes in March 2015 can receive three products from campaign sponsors Abbott, Merck and Purina.

About 1 in 250 cats and 1 in 500 dogs are diabetic.

Isabelle Francais/I-5 Studio

Cats and dogs diagnosed with diabetes during a visit to a participating veterinary clinic in March 2015 will receive a gift bag designed to help their owners manage the disease.

The giveaway is part of the new Diabetes Pet Care Alliance, a campaign created by Abbott Animal Health, Merck Animal Health and Nestlé Purina PetCare to raise awareness about diabetes in pets and encourage more screenings.

The sponsors say the incidence of diabetes—1 in 250 cats and 1 in 500 dogs—is rising and that pets are underdiagnosed.

Veterinary hospitals that enroll in the program at www.usa.petdiabetesmonth.com will receive materials designed to educate clients and local pet owners about the clinical signs of diabetes. The hospitals—up to 1,000 can participate—are encouraged to dedicate time to diabetes screenings in March.

Pets newly diagnosed with the disease will go home with a free diabetes management kit containing:

  • An AlphaTrak blood glucose monitoring system from Abbott Animal Health.
  • A 10 mL vial of Vetsulin (porcine insulin zinc suspension) from Merck Animal Health.
  • A bag of Purina Veterinary Diets food—either DM Dietetic Management Feline Formula or DCO Dual Fiber Control Canine Formula.

November is National Diabetes Month.

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