AFP Imaging Corp., which makes veterinary, dental and medical imaging technologies, is now ImageWorks.
The company said the name change, announced today, commemorates its first 12 months under new ownership, leadership and management.
“We feel that the name ImageWorks embodies the energy, innovation and customer responsiveness that we value and strive to maintain,” said R. Scott Jones, ImageWorks’ chairman. “Our leading brands–Dent-X, NewTom, EVA and MiniMed–are well recognized for outstanding performance and quality throughout the world and will retain their brand identity in each of their respective markets.
“The past year has brought significant growth in each of our imaging divisions. We are looking toward the next 12 months and promotion of ImageWorks as redefining moments in the company’s long history. ImageWorks has a renewed commitment for the development of innovative imaging products and providing the highest level of customer service.”
The company noted that “significant investments” are being focused on the development of a dedicated customer center. It has multi-modality communications and a training and development program, including a training center for digital imaging and cone beam CT customers, distribution partners and ImageWorks employees. Both of these facilities are under development at the company’s Elmsford, N.Y., headquarters.
The name change will not affect existing warranties, service agreements or partnerships, according to ImageWorks.
The company’s new website is ImageWorksCorporation.com.