Amazon enters the pet food arena with dry kibble

Additional product launches on the horizon

Everyone wants a bite of the pet food market, including Amazon, which just this week launched its own brand of dog food, Wag.

According to the American Pet Products Association, Americans spent $32 billion on pet food in 2017, and competition among online and brick-and-mortar retailers isn’t slowing any time soon.

Wag, available to Amazon Prime customers, comes in chicken, beef and lentil, and salmon varieties, and contains no added grains, according to the online retailer.

The dry kibble comes in 5-pound bags for $12.99 and 30-pound bags for $44.99, and a 15-pound bag for puppies for $26.99.

Amazon’s guarantee of quality statement claims that all its pet food is manufactured in the U.S., with U.S. and imported ingredients (but doesn’t specify countries of origin), and each serving is comprised of 35 percent protein.

The company plans to offer additional products at a later date, said spokesperson Nell Rona.

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5 thoughts on “Amazon enters the pet food arena with dry kibble

    1. I would like to see if this brand of dog food is AAFCO certified before switching. If you do decide to switch, ease your dog into the new food slowly. Mix a bit of the new in with the old, gradually increasing the ratio until it is entirely the new brand. It is important to calculate new amounts of feed according to the caloric density of the new food, indicated on the side of the bag. Your veterinarian should be able to help you calculate new food dosages unique to your pet’s situation and lifestyle. All the best. Your friendly veterinary student 🙂

      1. Further tip for you – don’t put the two foods into the same bowl. If there is something wrong with the new food (or old food), it could contaminate the senses for the other diet. For instance, if you eat a good food with a spoiled food, you may try to avoid both diets, not knowing which made you ill. Also, different flavors and aromas may not mix well together. I don’t put chicken gravy on my salmon. Other than that, great tips from Andy.
        A friendly veterinarian.