Bayer Names New VP Of Marketing For Companion Animal Products

Bayer Animal Health has officially named Peter Ryan as its VP of marketing for companion animal products.

Bayer Animal Health of Shawnee, Kan., recently named Peter Ryan as vice president of marketing for companion animal products.

Ryan, who is also a member of the company’s Management Committee, will be responsible for the development and implementation of operational and strategic initiatives for all U.S. companion animal brands, including Advantage Multi, K9 Advantix, Drontal and Baytril.

Most recently, Ryan served as a consultant, providing strategy and management support to start-up and established companies and brands. He has also served as vice president and general manager of Colgate-Palmolive’s U.S. Home Care business and spent 15 years in senior marketing positions at Unilever HPC.

In related news, Bayer Animal Health has ramped up its swine team. Andy Holtcamp, DVM, is a new member of the Veterinary Technical Services group and Jim Lovin and Mark Hux has joined the company as Technical Sales Specialists.

Dr. Holtcamp has almost 20 years of swine industry experience, including owning and managing a farrow to finish unit and serving as the staff veterinarian and supervisor of a research farm for Iowa Select Farms Inc.

Lovin has more than 25 years of industry experience, both as a swine product sales representative and as an owner and manager of a farrow to finish operation.

Hux specializes in working with large integrators from a product sales and support role and has been working in the industry for more than 10 years in the eastern and southeastern portions of the United States.

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