Integrating AI as a team 'member'April 13, 2026Explore how artificial intelligence (AI) can effectively become part of the veterinary team—enhancing care, team engagement, client understanding, and overall improving patient well-being.
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Surviving comorbid conversationsApril 11, 2026In his latest column, Dr. Greg Bishop shares his firsthand experience on how a collaborative mentality with pet owners can help improve not only the client experience, but also the delivery of the best possible care for patients.
Why your identity as a veterinarian should not define youApril 9, 2026"Here’s when we have to learn—the hard way—that who we are and what we do are not synonymous ... It made our mistakes more intensely personal, our feelings of failure more acute, and our successes less believable, less satisfying.""
6 ways to strengthen feline heartworm awarenessApril 9, 2026Replace myths with facts during National Heartworm Awareness Month—and keep conversations going year-round.
VPN Plus+ ExclusiveThe trouble with veterinary practice pricesApril 1, 2026By Patty Khuly, VMD, MBAWhat I’m now starting to understand is our clients are almost always keen enough to know individual veterinarians are seldom at fault, personally, for the economics in play. Nevertheless, our everyday critics (our clients, that is) are evaluating our professional behavior and expecting better from people who purport to care about animals.
Raise value when you raise feesMarch 19, 2026Value perception influences buying decisions, client satisfaction, and loyalty. Learn about opportunities to communicate value.
Why we're increasingly referring to specialists—even when our clients can't afford to payMarch 10, 2026Despite the prevalence of production-based compensation and bonus pay structures designed to pay veterinarians more for better workups and bigger bills, they are finding it preferable to ship than to keep. Dr. Patty Khuly shares her thoughts on why this may be the case.
VPN Plus+ ExclusiveWhy relief work is the vet equivalent of a rideshare driverFebruary 18, 2026By Patty Khuly, VMD, MBASince the pandemic, in fact, some of us have seen more relief workers come and go than in the entirety of our pre-pandemic careers. Perhaps you’ve been relief-curious, wondering why taking on temporary work assignments seems so attractive. Maybe you’re even considering becoming a lone wolf yourself.
9 insider tips to drive dental product salesFebruary 6, 2026Here’s how to introduce dental products to improve patients’ health and your retail revenue.
VPN Plus+ ExclusiveTech Talk: A case against Arizona's 'hours vs education' billFebruary 5, 2026By Jennifer Serling, MVEd, BVSc, AAS, CVT, RVT, VTESCritics of SB 1144 emphasize workforce shortages are real but argue they should be addressed through solutions that strengthen, rather than weaken, professional standards. Proposed alternatives include increasing wages and benefits, expanding access to accredited programs, offering tuition assistance, improving workplace conditions, and developing structured apprenticeship models that complement formal education.
