What vet medicine can take out of a military playbookMarch 20, 2024Over the past decade or so I've witnessed the rising popularity of a practice style I've snarkily termed "frogmarched" vet care; To force (someone) to walk forward by holding and pinning their arms from behind. In its most effective manifestation, clients are shuttled through a scripted process involving rapid-fire assessments and minimal human interaction. The goal is to increase productivity and maximize profitability by minimizing time-consuming client-staff interactions. In this way, patients are attended more quickly, and clients' wait times are curtailed. Here is how it works in emergency care settings, where it is most often employed: Upon presentation, receptionists immediately convey basic client and patient details to triage technicians, who then assess the patient, confer with the attending veterinarian, devise a plan, present it to the client (via vet or tech), and provide an estimate (via reception or tech). Reception will collect payment or ensure a quick AMA kiss-off if the client is unable or unwilling to comply with the terms proposed. This way, clients are effectively vetted for financial enthusiasm and capacity up front with minimal in-person interaction, so the clinic avoids unduly expending limited space and personnel resources on less profitable cases. When deployed to perfection, this …
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Veterinarians have a responsibility to speak out about human rightsMarch 11, 2024"That said, does the profession also have an obligation to look after the well-being of people? I’m talking about human rights, diversity, and equal opportunity."
Euthanasia: Not the worst part of the jobJanuary 22, 2024"The biggest threat to the veterinary psyche is not over the death of animals. It has more to do with their humans."
Tech disrespect and the rise of unionsDecember 26, 2023This month's column discusses the systematic ways in which our über-hierarchical profession too often relegates veterinary nurses-slash-technicians to roles several rungs below their veterinary-degreed colleagues.
5 steps to shorter, effective scheduling callsNovember 8, 2023Client service representatives spend four to six hours a day on scheduling tasks. With staff shortages and high call volumes, they need to shorten and make calls more purposeful.
Tips gleaned from decades of being a veterinarianNovember 7, 2023"Treat pets like its parent is right there looking over your shoulder."
The future of vet med in a multicultural worldNovember 1, 2023Being a capable veterinarian is not just about having well-honed clinical skills or encyclopedic medical knowledge—it is also about effective communication with a multicultural clientele.
How best to survive a license complaintSeptember 22, 2023Although a license complaint from their state’s veterinary board is among the few things every veterinarian fears more than almost any other professional calamity, it is rare for veterinarians to lose licensure as a result of a complaint.
Connecting with clients as a pet parentSeptember 12, 2023Why not better your client communication by sharing personal experiences as a pet parent?
Do you need a practice culture makeover?June 14, 2023How is the culture in your practice? If you are not sure, try this simple exercise: Select five words that best describe your workplace and how it feels to work there (Be fair!). Then think about the words themselves: Are they positive, negative, or neutral?
