Expanding your practice? A guide to brand design consistencyOctober 7, 2025Successfully branding a new veterinary clinic is about more than just aesthetics; it is about creating a cohesive, welcoming environment that reflects your practice’s values and builds trust with every client who walks through the door.
Education Center - SponsoredIntegrating Therapeutic Nutrition for Chronic Allergiesby • Hill's Pet NutritionIntended for veterinary audiences
VPN Plus+ ExclusiveFrom Marlboro Men to Barbie pink: the gender flip in vet medSeptember 17, 2025By Patty Khuly, VMD, MBA
Rethinking your client communication skills and stylesSeptember 12, 2025Learn how thoughtful flexibility in the way we exchange information with pet parents may improve the veterinarian-client relationship and, ultimately, patient outcomes.
5 tips to create a more inviting waiting roomSeptember 12, 2025Here are tips from architects with experience designing veterinary clinics on how to create a functional, comfortable, and attractive waiting room, whether you are building a new facility from the ground up or remodeling an existing space.
What to say when clients ask for prescriptions to outside pharmaciesSeptember 11, 2025In this column, we help you create a proactive communication strategy that lets you stop the slippage of prescriptions to outside pharmacies.
How to handle the very 'worst' days in practiceSeptember 3, 2025"If you are even in need of a helping hand and a shoulder to cry on, help is to be had. Never forgo the help of a colleague, friend, family member or professional ... Nothing is ever so bad it can’t be managed."
6 ways to personalize client experiencesAugust 7, 2025Discover how personalized, consistent actions from your CSRs can elevate the entire client experience.
Taking a bite out of pet obesityAugust 1, 2025Many owners struggle to recognize unhealthy weight in their pets. Fortunately, veterinarians remain the most trusted experts and information source for pet health. Discover strategies to help bridge the gap in client awareness.
