Get lapsed patients backMay 6, 2025In her column this month, Wendy S. Myers shares tips on how to re-engage your clients to improve patient and practice health.
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VPN Plus+ ExclusiveBig vet energy, fading fastApril 24, 2025By Patty Khuly, VMD, MBAThe only photo I have on my desk at work is one a classmate snapped during my field service rotation 30 years ago last month. Dinosaur that I am, it was one of those pictures you print at the drugstore photo lab in doubles to give away to your new colleagues at graduation. In it, I'm cradling a Pygmy goat kid…and I'm beaming. It exudes "big vet energy" in the best way possible. Everyone has a picture like that—one that captures their veterinary essence in peak bloom. It represents the moment you first recognized yourself as a real veterinarian. It says, "This is what I am. This is what I do. I was made for this." If your version of this picture isn't already on your desk, it probably should be. It will keep you grounded and inspired, humbled yet exultant. When things go wrong, it'll soothe you to recall why you made the choices you did. When everything's just as you think it should be, it will boost your mood all the more. Ironically, though, it is this photo that made me realize I was ready to end my career as I knew it. Sitting at my desk, crunching …
Ditching the 'don't want list' for the 'want list'April 22, 2025Columnist, Rebecca Rose, RVT, CCC, CPEP, gives a glimpse of how veterinary professionals can shift their mindset from what they don’t want in their careers to clearly defining and pursuing what they do want.
Bad news bearers: Delivering tough conversations in the practiceApril 21, 2025Learn how to tackle difficult conversations with clarity, empathy, and a little bear-sized bravery in Dr. Greg Bishop’s latest take on veterinary communication.
VPN Plus+ ExclusiveUnderstanding the relationship between veterinarians, animal abuse, and One HealthApril 16, 2025Identifying an abused animal may help prevent the abuse or neglect of a human family member, friend, or even a stranger. This is a genuine One Health concern. Environmental factors, in addition to human and animal risk factors, play a role in the development of cruelty/neglect, and our veterinary intervention may save lives.
How to engage clients in parasite conversationsApril 3, 2025Strengthen your parasite protection messaging to keep more pets safe. Explore key touchpoints to effectively engage pet owners and boost compliance.
Veterinarians as salespersons: It's retail medicine to be proud ofMarch 27, 2025In her column this month, Dr. Khuly explores the fine line between a 'hands-off' leadership and revenue-driven management in veterinary practices.
VPN Plus+ Exclusive10 lessons veterinary medicine can learn from human healthcare's biggest challengesMarch 27, 2025By Patty Khuly, VMD, MBAHuman healthcare has a lot to teach us, especially since its challenges tend to precede ours. The industry serves as a reliable sentinel for up-and-coming concerns we are likely to confront in the near future, which is what this post is all about. Although these scary prospects don’t yet keep us up all night, they are well worth contemplating as we head into the second half of the decade.
Vet tech by the numbers: A look at the 'value' of the profession through the decadesMarch 25, 2025To keep things simple, this article will reference the National Association of Veterinary Technicians in America (NAVTA.net) demographic surveys and the U.S. Bureau of Labor Statistics (BLS) for veterinary technicians.
3 steps to tidy up your inventoryMarch 24, 2025A lot has changed within practices over the years, and your inventory strategies also have to change. Let's break down the task of consolidating your inventory in three steps.
