VPN Plus+ ExclusiveEmpowering collaborative conversations for a better practiceSeptember 24, 2025Rather than a single “gold standard” treatment plan that’s typically more expensive, it’s helpful to offer clients a continuum of options, ranging from essential, lower-cost interventions to more advanced diagnostics and treatments. It’s not about compromising care; it’s about meeting clients where they are, engaging in transparent communication, and making informed, shared decisions.
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VPN Plus+ ExclusiveFrom Marlboro Men to Barbie pink: the gender flip in vet medSeptember 17, 2025By Patty Khuly, VMD, MBAWe all know it’s true: Some clients won’t take advice from women the same way they would from men. Within the profession, gender balance might even help alleviate burnout: With more diverse problem-solving approaches, team dynamics improve, and everyone’s burden gets lifted.
Rethinking your client communication skills and stylesSeptember 12, 2025Learn how thoughtful flexibility in the way we exchange information with pet parents may improve the veterinarian-client relationship and, ultimately, patient outcomes.
5 tips to create a more inviting waiting roomSeptember 12, 2025Here are tips from architects with experience designing veterinary clinics on how to create a functional, comfortable, and attractive waiting room, whether you are building a new facility from the ground up or remodeling an existing space.
What to say when clients ask for prescriptions to outside pharmaciesSeptember 11, 2025In this column, we help you create a proactive communication strategy that lets you stop the slippage of prescriptions to outside pharmacies.
How to handle the very 'worst' days in practiceSeptember 3, 2025"If you are even in need of a helping hand and a shoulder to cry on, help is to be had. Never forgo the help of a colleague, friend, family member or professional ... Nothing is ever so bad it can’t be managed."
VPN Plus+ ExclusiveFire safety isn't optional in veterinary practiceAugust 7, 2025While Pet Fire Safety Day is July 15, and National Fire Prevention Week is October 5-11, 2025, fire prevention and preparedness in the event of a fire are crucial 365 days a year. Many people may see prevention strategies and staff training as ancillary, less important than veterinary-related education, and even boring. However, waiting until an emergency strikes to realize the need for pre-planning, staff awareness, and training is too late.
6 ways to personalize client experiencesAugust 7, 2025Discover how personalized, consistent actions from your CSRs can elevate the entire client experience.
Taking a bite out of pet obesityAugust 1, 2025Many owners struggle to recognize unhealthy weight in their pets. Fortunately, veterinarians remain the most trusted experts and information source for pet health. Discover strategies to help bridge the gap in client awareness.
Marketing 101: Do you have a strategy in place?July 30, 2025Check out these marketing strategies to start boosting traffic and creating more leads for your practice.
