How to engage clients in parasite conversationsApril 3, 2025Strengthen your parasite protection messaging to keep more pets safe. Explore key touchpoints to effectively engage pet owners and boost compliance.
SPONSORED CONTENTThe clear reco for hidden stressOur therapeutic nutrition targets underlying stress in cats with GI or urinary issues — helping provide relief to pets and their humans. + Learn More
Veterinarians as salespersons: It's retail medicine to be proud ofMarch 27, 2025In her column this month, Dr. Khuly explores the fine line between a 'hands-off' leadership and revenue-driven management in veterinary practices.
VPN Plus+ Exclusive10 lessons veterinary medicine can learn from human healthcare's biggest challengesMarch 27, 2025By Patty Khuly, VMD, MBAHuman healthcare has a lot to teach us, especially since its challenges tend to precede ours. The industry serves as a reliable sentinel for up-and-coming concerns we are likely to confront in the near future, which is what this post is all about. Although these scary prospects don’t yet keep us up all night, they are well worth contemplating as we head into the second half of the decade.
Vet tech by the numbers: A look at the 'value' of the profession through the decadesMarch 25, 2025To keep things simple, this article will reference the National Association of Veterinary Technicians in America (NAVTA.net) demographic surveys and the U.S. Bureau of Labor Statistics (BLS) for veterinary technicians.
3 steps to tidy up your inventoryMarch 24, 2025A lot has changed within practices over the years, and your inventory strategies also have to change. Let's break down the task of consolidating your inventory in three steps.
How to choose the right PIMSMarch 18, 2025Technology is fast changing the way clinics operate. Learn about key features and benefits to consider when selecting a new practice inventory management system (PIMS).
8 tips to extend post-conference experiencesMarch 5, 2025Learn how you can make your veterinary conference experience last—leave with knowledge, connections, and inspiration that go beyond the event.
New report proposes solutions to advance role of pets for better mental healthFebruary 18, 2025The Human Animal Bond Research Institute (HABRI) issued a new report, The Role of Companion Animals for Improved Mental Health, earlier this month, that focuses on providing data, insights, and best practices to boost awareness and implementation of policies and programs that elevate the role of pets for improved mental health.
VPN Plus+ ExclusiveThe fight between generalists vs. specialistsFebruary 12, 2025By Patty Khuly, VMD, MBAWho does the heavy lifting in veterinary medicine? I argue it’s the generalists vs. specialists who do the bulk of the work and make the biggest difference in the lives of animals. They treat more than just the tippy top of the iceberg of patients who enjoy the great luck of belonging to those who can fork over $10,000 for a TPLO or $20,000 for spinal surgery.
What′s next in veterinary real estate?February 9, 2025By staying informed, planning proactively, and creating thoughtful work environments that attract and retain talent, veterinary property investors and owners can protect long-term asset value while continuing to support the essential services that communities and pet owners rely on.
