Applying neuroscience principles to recruitment and onboardingOctober 21, 2025Engage top talent by telling your practice’s story—share your mission, patient successes, community impact, and growth opportunities.
SPONSORED CONTENTDilution Is the SolutionDiscover the most comprehensive line of therapeutic diets formulated to dilute urine and support urinary health + Learn More
VPN Plus+ ExclusiveYou may think you are 'just' an assistant, but you are a leaderOctober 14, 2025If you think your role is too small, too behind the scenes, too under the radar to matter, you are wrong. The people you serve don’t see your title. They feel your presence. The pets you handle don’t care about your name badge. They remember how you treated them. The teammates around you aren’t inspired by your job description. They’re inspired by your attitude.
Should you implement credit card surcharges?October 14, 2025Should your practice add a credit card surcharge? In her latest column, Wendy S. Myers breaks down what to consider before passing fees on to clients.
Expanding your practice? A guide to brand design consistencyOctober 7, 2025Successfully branding a new veterinary clinic is about more than just aesthetics; it is about creating a cohesive, welcoming environment that reflects your practice’s values and builds trust with every client who walks through the door.
VPN Plus+ ExclusiveEmpowering collaborative conversations for a better practiceSeptember 24, 2025Rather than a single “gold standard” treatment plan that’s typically more expensive, it’s helpful to offer clients a continuum of options, ranging from essential, lower-cost interventions to more advanced diagnostics and treatments. It’s not about compromising care; it’s about meeting clients where they are, engaging in transparent communication, and making informed, shared decisions.
5 tips to create a more inviting waiting roomSeptember 12, 2025Here are tips from architects with experience designing veterinary clinics on how to create a functional, comfortable, and attractive waiting room, whether you are building a new facility from the ground up or remodeling an existing space.
What to say when clients ask for prescriptions to outside pharmaciesSeptember 11, 2025In this column, we help you create a proactive communication strategy that lets you stop the slippage of prescriptions to outside pharmacies.
VPN Plus+ ExclusiveFire safety isn't optional in veterinary practiceAugust 7, 2025While Pet Fire Safety Day is July 15, and National Fire Prevention Week is October 5-11, 2025, fire prevention and preparedness in the event of a fire are crucial 365 days a year. Many people may see prevention strategies and staff training as ancillary, less important than veterinary-related education, and even boring. However, waiting until an emergency strikes to realize the need for pre-planning, staff awareness, and training is too late.
Marketing 101: Do you have a strategy in place?July 30, 2025Check out these marketing strategies to start boosting traffic and creating more leads for your practice.
How to get clients to submit online formsJuly 25, 2025Save up to 15 minutes of history taking during appointment when you get clients to fill out forms in advance.
