Ceva Animal Health today announced that Steve Hoffman joined the company as director of marketing for companion animals. Hoffman is a 17-year veteran of the animal health business and was formerly senior associate director of pet marketing for Boehringer Ingelheim Vetmedica. Before that position he was director of marketing for Fort Dodge Animal Health. “Steve has an established track record of successful product launches and extensive brand management experience,” says Craig Wallace, CEO of North American Zone at Ceva. “He knows the veterinary profession and has an intuitive understanding of the pet-owning public. He is a strong leader and his expertise and contacts in the industry will be invaluable as we continue to grow.” Hoffman will be responsible for strategic planning and execution of all companion animal health products, related campaigns and management of the companion animal marketing team. “I am pleased to join Ceva, a fast-growing company with a bright future that has much to offer both the veterinary profession and the pet-owning public,” Hoffman says. “It’s a unique opportunity to nurture existing brands, set the stage for new ones, and develop a first-class team.” <Home>
