Co-Promotion Focuses On Feline Hyperthyroidism

Idexx Laboratories of Westbrook, Maine, and Dechra Veterinary Products of Overland Park, Kan., reported yesterday that they have partnered in an effort to help identify and manage feline hyperthyroid disease.

Now through March 31, practices that purchase any box of Idexx Snap T4 tests will receive two bottles of Dechra’s Felimazole 2.5 mg tablets at no extra cost.

Idexx Laboratories of Westbrook, Maine, and Dechra Veterinary Products of Overland Park, Kan., reported yesterday that they have partnered in an effort to help identify and manage feline hyperthyroid disease.

Now through March 31, practices that purchase any box of Idexx Snap T4 tests will receive two bottles of Dechra’s Felimazole (methimazole) coated tablets (2.5 mg) at no extra cost. The co-promotion is designed to make diagnosing and treating feline hyperthyroidism more efficient and affordable, according to the two companies.

“Hyperthyroidism is one of the most commonly diagnosed feline endocrine disorders,” said Tammi Lesser, LVT, director of marketing for Idexx VetLab, Idexx Laboratories. “Our Snap T4 point-of-care test and Dechra’s Felimazole 2.5 mg tablets give veterinarians a convenient, cost-effective way to provide pet owners with Real-Time Care; they can diagnose and start treatment of this chronic, progressive disease immediately. The ability to discuss diagnostic results and treatment plans face-to-face with clients may also help increase compliance by as much as 40 percent.”

For details on the program, click here.

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