Financial assistance for pet care now available across U.S.Scratchpay uses proprietary data elements, machine learning models, and other alternative data sources to help finance care for pets January 28, 2019 A service focused on helping pet owners receive financial assistance to pay for veterinary care is now available in all 50 states. One year after winning the $25,000 Pet Project Innovation Award at the 2018 Veterinary Meeting and Expo (VMX), financial technology company Scratchpay has expanded its services to 11 additional states. “With the approval of our Massachusetts state lending license, Scratchpay is now available to pet parents in every state across the U.S.,” said John Keatley, the company’s chief executive officer. Scratchpay leverages proprietary data elements, machine-learning models, and other alternative data sources to finance care for pets. According to the company, it is the only mobile-first veterinary financing solution with 24/7 availability.