Hill’s Pet Nutrition Inc. of Topeka, Kan., today launched a weight loss program aimed at improving pet owner feeding compliance.
The Hill’s Prescription Diet Therapeutic Weight Reduction Program, available only through veterinary clinics, is recommended for dogs requiring clinical nutrition such as overweight, obese or obese-prone dogs.
The program was designed with four principles in mind, according to Hill’s. They are:
• Convenience and efficacy – Each starter kit contains pre-measured Hill’s Prescription Diet r/d Canine Weight Loss-Low Calorie Dry brand pet food and low-calorie biscuit packets customized to help dogs reach their target weight. The kits are available in a small breed size (target weight of 10 pounds – 35 pounds) with an up to five-week supply and a medium/large breed size (target weight of 36 pounds – 105 pounds) with an up to four-week supply. Home delivery for clients can be coordinated through a Hill’s representative. Replacement cartons to refill both the meals and biscuits are also available.
• Support – Pet owners are given a Therapeutic Weight Reduction Guide which includes the health care team feeding recommendation, instructions and tips. Pet owner online support is also available at PetFit.com. Veterinary staff can access support materials from HillsVet.com/weight.
• Taste guarantee – The kit comes with a 100 percent “great taste guarantee.”
Hill’s noted that the program uses the body fat index (BFI) scoring system, what the company says is the next evolution of the body condition score (BCS). The BFI emphasizes body fat percentage over the BCS to determine the severity of a dog’s weight program.
Based on the BFI, the program helps achieve a target weight for overweight and obese dogs with a BFI greater than 30, according to the company. <Home>