The Humane Society for Shelter Pets launched a grant program to help animal shelters reduce their overhead costs through a series of free services, the organization reported today. Through the Assistance Grants Program, the HSSP will provide non-profit animal shelters with services including fundraising ads through Google Ad Words, credit card processing and website design and hosting. “We are trying to get the message out about giving locally, and this is a way for us to walk the walk ourselves and give back to local shelters,” said Amy Engle, director of communications for the HSSP. The HSSP did not set a floor or ceiling for the number of grants it will provide to shelters, but will determine the number of grants it will issue month by month on a rolling basis, according to Engle. The HSSP formed in November 2011 and announced its presence through a series of ads that disparaged the Humane Society of the United States and encouraged readers to donate to local animal shelters. Since the HSSP launched, more than 800 shelters, rescues and humane societies have pledged support for the organization through its website, and the HSSP’s Facebook page has garnered about 37,000 “likes.” Shelters can apply for the assistance grants through the HSSP website under the Resources section. <HOME>
