Elanco Animal Health has released a new report examining the widespread issue of chronic itch in dogs. The report reveals the emotional, financial, and clinical toll it takes on pet owners and veterinarians. Based on multiple national surveys, the report finds that itching is one of the most common reasons dogs are taken to the vet, yet most owners wait an average of six weeks before seeking care. This delay often results in worsening symptoms and strained veterinary relationships, with nearly 80 percent of owners reportedly switching vets after just three visits without effective relief. Courtesy Elanco Animal Health Owners report emotional distress, with over half feeling judged by their communities and 75 percent feeling hopeless when treatments fail. Many seek simple, cost-effective solutions—three in four prefer once-daily medication and cite affordability as a top concern. Geographic trends also emerged: cities ranked highest for human allergies, like Wichita, New Orleans, and Oklahoma City, also report the highest prevalence of itchy dogs. In Memphis, owners spend nearly double the national average to manage their dogs’ symptoms. Conversely, Raleigh owners report less judgment around itch, while Richmond owners are more likely to seek specialists. Courtesy Elanco Animal Health The report also highlights the strong bond that forms between pet owners and veterinarians once an effective treatment is found. Elanco’s recent launch of their proprietary ilunocitinib tablets, a once-daily prescription option, is noted as a new tool to address the need for itch relief. Overall, the findings underscore the demand for faster, simpler, and more affordable treatment options for dogs suffering from itch. For more information, visit the America’s Itchy Dogs website.
