Improved access to care, DVM hiring focus of newly funded start-ups

A plant-based dog treat manufacturer, a job search platform for veterinary professionals, and a virtual database of pet licenses are among the focus of the companies chosen to participate in Leap Venture Studio’s fifth cohort.

The pet care start-up accelerator, which is owned by Kinship (Mars Petcare), Michelson Found Animals Foundation, and R/GA Venture, selected six participants for its program among hundreds of global applicants.

They are:

• Bright Planet Pet, a plant-based dog treat manufacturer;
• Dog Child, a dog food company focused on helping owners prepare home-cooked pet food;
• Hound, a job search and HR platform for veterinary professionals;
• Mella Pet Care, a manufacturer of veterinary health and wellness products;
• PetHub, a digital pet license database and subscription membership service; and
• Vetsie, a virtual care platform.

In addition to an investment of up to $200,000, the start-ups will take part in a 12-week program to enhance their business plan, reach fundraising milestones, develop investor pitch decks, improve user experience, and prepare for expansion.

“In our fifth year of programs centered around innovation in pet care, we are more excited than ever about the immense growth in this industry and the impact on animal welfare, health, and sustainability,” says Michelson Found Animals CEO, Brett Yates.

“We are thrilled to be working with founders who are tackling key issues for pet parents and veterinarians alike, including improved access to veterinary care and pet wellness, support for veterinarians, sustainable food options, including vegan treats and at-home cooking, and making sure pets are happy and safe at every point of their life,” adds Mars Petcare’s director of ventures, Rachel Sheppard.

The companies in the cohort will also participate in an online “Demo Day” on April 28, when they will present to investors, industry leaders, and the start-up community.

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