InstaVet Unveils NYC Mobile Practice

$199 buys a veterinary house call or pet transportation.

The doctors are in the house.

A startup company, InstaVet, has brought veterinary house calls and around-the-clock emergency transportation to pet owners in the New York City boroughs of Manhattan, Brooklyn and Queens.

For $199, InstaVet offers a comprehensive examination and follow-up telephone consultation. Vaccinations, diagnostics and other services cost extra.

For the same price, a licensed veterinary technician driving a van or SUV will transport an ill or injured animal to a veterinary office or emergency hospital under a service called Pet 911.

Several veterinarians have joined the InstaVet roster, including Cindy Bressler, DVM, and Rob Proietto, VMD, both of whom have experience in house calls.

Mobile veterinarians and pet owners are brought together under InstaVet’s business model.

“We live in a world where you can get taxis or takeout on demand,” said Elijah Kliger, the company’s founder and CEO. “Why not offer the pets we love that same level of convenience? Now we can finally treat our pets the way we treat ourselves.”

In-home, 45-minute appointments are available from 9 a.m. to 9 p.m. seven days a week and may be booked at or by calling or texting. A mobile app that would allow pet owners to schedule transportation to grooming, training and boarding facilities is in the planning stage.

“Our vision is to offer every kind of service a pet could want, wherever and whenever they need it,” Kliger said.

InstaVet, which bills itself as “New York’s first on-demand pet care concierge,” was rolled out informally in recent months and officially launched today. Kliger declined to discuss the number of clients served during the introductory period.

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